About Us

Our Story

Gateway South was created by 3 professionals and former colleagues from the tourism industry, based in Spain & Italy, with a clear mission: help tourist businesses and organizations with their communication in order to reach their goals in terms of visibility and volumes.

Johan, Israel and Karin hold between 15 and 20 years of experience in the field working in projects with clients from all sides of the tourist landscape: from the first steps into the international market for a small destination to transport companies (airlines among them), passing through tour operating, MICE and single service providers and hospitality companies.

Johan Cavallini

Team Leader & Tourism Business Consultant

Half Swedish and half Italian, Johan grew up in Göteborg and moved to Italy in 2000 and Spain in 2012. He is an adaptative team leader and communicator with multicultural skills and worldwide experience in sales and marketing for private and institutional sectors.

Johan has worked long with the entire Travel Trade segment and non-tourism projects promoting travelling. Johan’s position in Visit Sweden for many years also required working in different areas of business, developing relations with the whole tourism industry and managing relationships with official institutions in different countries: Embassies / Consulates / National Export Councils and Chambers of Commerce.

Johan speaks 4 languages and loves to create relations and business opportunities.

Karin Melin

PR-Manager and Travel Trade Expert

Originally from Stockholm, Karin has lived in Milan since 1995, working at Visit Sweden on the Italian market. Since then she has been promoting Swedish destinations and products through press and social media, online campaigns, fairs, B2B/B2C events and travel trade including MICE.

Thanks to Karin some 1000 Italian journalists have visited Sweden and written many more articles.
The promotion included also the organizing of large international events and fairs in Italy and Germany and the supervision and management of communication around them.

Karin speaks 5 languages, loves to travel, loves to promote travelling to Sweden and loves to make people move!

Israel Úbeda

Press Manager, Online Marketing & Social Media Specialist

Grew up in Terrassa, Barcelona with a passion for computing and languages. Determined and structured, he learnt to speak Swedish fluently by living in Eskilstuna for 4 (!) months. This was the start of a life of travelling, learning languages & cultures and blogging.

Today he is a web specialist and helps clients to improve their web performance through data analysis and content creation. Several years as PR and Campaign Manager for Visit Sweden in Spain has given him the opportunity to see and write about what many people might want … like participating in the Scandinavian Winter Swimming Championship at – 20ª in Swedish Lapland.

Israel speaks 5 languages fluently and other 5 so-so and loves to write about Sweden in his blog Sweetsweden.

Let’s work together in your next marketing activity

Tells us what you need and we will help you reach your goals