Trade and PR collaboration with Swedish Lapland
From 2022, Gateway South supports the Swedish Lapland Visitors Board and partners with the marketing of the destination in Italy.
News
Promoting the Bothnian Coastal Route
The Bothnian Coastal Route project wanted to reach out to the Italian media about destinations along the Gulf of Bothnia.
Introduction of the arctic destination Västerbotten
Gateway South was commissioned to introduce Västerbotten and Skellefteå to the Italian market.
Spanish guest nights in Sweden are increasing strongly in 2025
According to the Swedish Agency for Economic and Regional Growth, 244,170 Spanish overnight stays were registered from January to November 2025.
The trend is positive, with an increase in Italian guest nights in 2024–2025
Sweden has in recent years lost guest nights compared to its Nordic competitors; however, the trend is once again positive.
TTG Travel Experience in Italy
Italy’s most important B2B travel fair takes place in October in Rimini.
Agent event at the Swedish Embassy residence in Rome – 13 May 2026
Presentation on Sweden for travel agents at the Swedish ambassador’s residence in Rome.
Tour Operator Event in Milan – 12 May 2026
Speed-dating workshop with Italian tour operators in Milan.
Facts About Spanish Tourism Travelling to Sweden
In recent years, Sweden has lost overnight stays compared to its Nordic competitors. However, the trend is once again positive.