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Positioning of the tourist destination Heart of Lapland in Italy

    Karin is actively working with the Italian media and tour operators to increase the number of travelers and traveling packages to the region.

    Canoeing in Heart of Lapland / Photo: Michael Törnkvist – Explore the North

    The goal of this assignment is to position Heart of Lapland as a new exciting and exotic Swedish destination in the Italian market. The task is done mainly by engaging in activities towards the Italian media to increase the visibility and towards tour operators to ensure the distribution and sales both during the summer and winter seasons.