The Bothnian Coastal Route project wanted to reach out to the Italian media about destinations along the Gulf of Bothnia.
In order to increase Italian consumers’ awareness of destinations along the Gulf of Bothnia on both sides of the Swedish-Finnish border and the possibility of attractive cross-border tours, it is necessary to first work with the media before actively beginning to work with travel agents. Gateway South was given the first assignment of the Bothnian Coastal Route project on the Italian market: to write an attractive press release and distribute it to the Italian media.