In this project Israel created content for Visit Dalarna to be published on an external niche website dealing with traveling to Sweden. The content featured a one-article summer travel itinerary in the south of Dalarna and around lakes Siljan and Orsa.
The content included the milestones in the southern part of the region – agreed beforehand with the destination – and its creation took place after an individual press trip. The article was originally created in Spanish and then translated into English.